Europe Beer Market Share, Growth and Industry Report 2023-2028

According to IMARC Group, the Europe beer market size reached US$ 146.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 167.7 Billion by 2028, exhibiting a growth rate (CAGR) of 2.4% during 2023-2028.

 

The report has segmented the market by Industry trends, share, size, growth, opportunity and forecast.

 

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Factors Affecting the Growth of the Europe Beer Industry:  

 

• Shifting Consumer Preferences:

The beer market in Europe is experiencing notable growth as consumer preferences undergo continuous evolution. In addition to this, there is a discernible trend toward premium and craft beers, with consumers increasingly seeking diverse and unique flavor profiles. This shift is fueled by a growing appreciation for quality, authenticity, and novel brewing techniques in Europe. Furthermore, breweries adapting to this transformation by introducing innovative beer varieties and appealing packaging are positioned to capitalize on the changing consumer landscape in Europe.

• Rising Health Consciousness:

A significant factor influencing the growth of the Europe beer market is the surge in health consciousness among consumers. There is a heightened awareness of the impact of alcohol consumption on health, leading to a preference for low-alcohol and alcohol-free beer options. This trend aligns with a broader societal focus on wellness, prompting breweries to innovate and offer healthier alternatives. The incorporation of natural ingredients and the development of low-calorie beer variants are examples of how the industry is actively responding to this health-conscious shift.

• Dynamic Regulatory Landscape:

The growth trajectory of the Europe beer market is continuously shaped by a dynamic regulatory landscape. The regulatory changes, including updates in labeling requirements, taxation policies, and alcohol content regulations, play a pivotal role in influencing market dynamics. Brewers operating in Europe must navigate and adapt to these evolving regulations, which can impact production processes, marketing strategies, and overall market competitiveness. Staying abreast of and proactively addressing regulatory developments is crucial for breweries seeking sustained growth and success in the dynamic beer market in Europe.

 

Europe Beer Market Report Segmentation:

 

Breakup by Product Type:

·         Standard Lager

·         Premium Lager

·         Specialty Beer

·         Others

 

By product type, the market is segmented into standard lager, premium lager, specialty beer, and others.

 

Breakup by Packaging:

·         Glass

·         PET Bottle

·         Metal Can

·         Others

 

By packaging, the market is classified into glass, PET bottle, metal can, and others.

 

Breakup by Production:

·         Macro-Brewery

·         Micro-Brewery

·         Others

 

By production, the market is categorized into macro-brewery, micro-brewery, and others.

 

Breakup by Alcohol Content:

·         High

·         Low

·         Alcohol-Free

 

By alcohol content, the market is bifurcated into high, low, and alcohol-free.

Breakup by Flavor:

·         Flavored

·         Unflavored

 

By flavor, the market is segmented into flavored, and unflavored.

 

Breakup by Distribution Channel:

·         Supermarkets and Hypermarkets

·         On-Trades

·         Specialty Stores

·         Convenience Stores

·         Others

 

By distribution channel, the market is segmented into supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others.

 

Breakup by Country:

·         Germany

·         France

·         United Kingdom

·         Italy

·         Spain

·         Others

 

Country wise, the market is divided into Germany, France, United Kingdom, Italy, Spain, and others.

 

Europe Beer Market Trends:

The persistent surge in the demand for craft and specialty beers is significantly shaping the market. Consumers across Europe are increasingly seeking unique and diverse beer experiences, fostering a continuous expansion of craft breweries and their innovative offerings. Moreover, the health and wellness trend is influencing beverage choices, with emphasis on low-alcohol and non-alcoholic beer options. This aligns with a broader societal shift towards healthier lifestyles, prompting breweries to introduce a variety of light and alcohol-free alternatives. Furthermore, the beer market in Europe is witnessing a steady integration of digital technologies in marketing and distribution.

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Other Key Points Covered in the Report:

• ·    COVID-19 Impact
• ·   Porters Five Forces Analysis
• ·    Value Chain Analysis
• ·    Strategic Recommendations

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

 

About Us

 

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

 

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

 

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